Social Media, including blogging, has completely altered the food industry. When trying to select a landmark event that stuck out to me personally, I immediately thought of the 2014 movie, Chef. If you watch the trailer above you can see how a Chefs life is flipped upside down through the use of twitter. Without giving away the entire movie (because it's definitely one you want to see!) I can say that their food truck relies heavily and almost entirely on the use of new media. This is true for modern society, because not only food trucks but also restaurants and markets list exactly who will be where, at what time, and what they will be serving. Blogging, Instagram, Twitter, Facebook and so much more has provided owners with a way for them to communicate with consumers. Although Chef is a fictional movie, it is something that could happen in real life and does. If their is a restaurant or blog you like, do yourself a favor and follow them on social media because you will be amazed at the information and amazing deal or specials you can find through their posts. A landmark event to me is something that changed an industry, and I believe Chef perfectly shows how the food service industry has done that through the use of new media.